Though beer is one of the oldest beverages around, beer can
collecting--particularly in the United States--really picked up
steam in the 1930s when beer in cans first appeared. Since then,
beer can collecting and breweriana has become vastly popular, with
a variety of clubs and associations springing up across the country
and around the world. Brewery collectibles became especially
popular in the 1970s, and today breweriana remains a popular
pastime, especially with the onset of the microbrew revolution.
Author Kevin Kious explores the history of beer and collecting in
Breweriana. Kious looks at the evolution of beer cans, paper
advertising, packaging, and signage, as well as how Prohibition
affected the industry in the 1920s and early 1930s and how
consolidation changed things in the 1970s. Breweriana will be of
interest not only to beer lovers but also to readers with an
interest in advertising, packaging, and signage.