Champion Your Best
Every time you communicate, you're trying to do something, change
something, or move someone to action. You're trying to make a
point. But the only way to make a point is to have a point. And the
surprising truth is, very few communicators know their points or
even understand what a point is, rendering them pointless.
Communications expert Joel Schwartzberg says a point is not just a
topic, an idea, or a theme. A real point... more...